A person wearing a beige sweater and pants, with sunglasses, leans against a sunlit wall. The scene conveys a calm and relaxed atmosphere.

Dog Years

Developed a vibrant identity system for a creative agency, celebrating innovation and expressive storytelling

Developed a vibrant identity system for a creative agency, celebrating innovation and expressive storytelling

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Client Name

FormLine Studios

Service Offered

Brand Identity

Project Kickoff

Oct 28, 2025

Timeline

04 Weeks

Project Goals & Vision

We aimed to create a structured, flexible brand system reflecting architectural precision and creative innovation. The goal was to merge design discipline with artistic fluidity, capturing the studio’s focus on both geometry and imagination. This required a versatile identity adaptable to every scale of architectural communication.

Key Results & Achievements

The identity achieved consistency across print, web, and client presentations. Brand recognition improved noticeably, with stronger professional perception and engagement from new architectural clients. The system’s modular design enabled the team to apply it easily across multiple mediums, creating a seamless and recognizable visual experience.

Project Overview & Development

We developed an identity language grounded in balance, proportion, and clean form. Custom typography, a neutral palette, and geometric elements established a refined look. Each asset reinforced the studio’s structural storytelling while preserving the emotional warmth of its creative process.

FAQ's

A few things you might be wondering.

What’s included in monthly content creation?

We’ll build a monthly content plan together, covering your key content pillars, trending opportunities, formats and ideas. From there, I’ll create the agreed mix of UGC, video and static content, send everything through for review, then schedule and post to your agreed organic social channels.

How involved do I need to be?

Do you offer one-off campaigns too?

Can you create content for paid ads as well as organic social?

What platforms do you create content for?

Can I request revisions?

Am I locked into a contract?

FAQ's

A few things you might be wondering.

What’s included in monthly content creation?

We’ll build a monthly content plan together, covering your key content pillars, trending opportunities, formats and ideas. From there, I’ll create the agreed mix of UGC, video and static content, send everything through for review, then schedule and post to your agreed organic social channels.

How involved do I need to be?

Do you offer one-off campaigns too?

Can you create content for paid ads as well as organic social?

What platforms do you create content for?

Can I request revisions?

Am I locked into a contract?

FAQ's

A few things you might be wondering.

What’s included in monthly content creation?

We’ll build a monthly content plan together, covering your key content pillars, trending opportunities, formats and ideas. From there, I’ll create the agreed mix of UGC, video and static content, send everything through for review, then schedule and post to your agreed organic social channels.

How involved do I need to be?

Do you offer one-off campaigns too?

Can you create content for paid ads as well as organic social?

What platforms do you create content for?

Can I request revisions?

Am I locked into a contract?

Let’s show off what makes your brand worth following.

I’d love to work alongside you to turn your ideas and goals into a steady stream of social content that feels like you.

Let’s show off what makes your brand worth following.

I’d love to work alongside you to turn your ideas and goals into a steady stream of social content that feels like you.

Let’s show off what makes your brand worth following.

I’d love to work alongside you to turn your ideas and goals into a steady stream of social content that feels like you.

Creative content for brands that want to show up consistently, look good, and stay relevant.

Designed by LUCCA

Auckland, New Zealand

Creative content for brands that want to show up consistently, look good, and stay relevant.

Designed by LUCCA

Auckland, New Zealand

Creative content for brands that want to show up consistently, look good, and stay relevant.

Designed by LUCCA

Auckland, New Zealand